<?xml version="1.0" encoding="UTF-8"?>
<!--
  Every URL here must be a route that actually renders in
  src/routes/index.jsx AND have an entry in src/data/seoMeta.js.

  /industries and seven /platform/* paths were previously advertised here
  without being declared routes, so they fell through to the catch-all 404
  page — and because vercel.json rewrites everything to /, they still
  answered HTTP 200. That is eight soft-404s handed straight to Google.
  Both were removed outright (routes, pages, nav and metadata) rather than
  deferred, so they are excluded here permanently, not pending a restore.

  Deliberately excluded:
    /login          — removed outright (route, page and metadata deleted)
    /industries     — removed outright (route, page and metadata deleted)
    /platform/*     — never a declared route; no page was ever shipped
    /future         — redirects to /
    /privacy-policy, /cookie-policy, /terms-of-use
                    — indexable but low commercial value; kept out so crawl
                      budget goes to the pages that win mandates
    /services/*, /about/*, /insights/blog, /insights/news
                    — all redirect to their parent; a sitemap must list
                      canonical destinations, never redirect sources
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <url>
    <loc>https://www.smassociate.in/</loc>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <url>
    <loc>https://www.smassociate.in/about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://www.smassociate.in/services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://www.smassociate.in/clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://www.smassociate.in/insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://www.smassociate.in/insights/case-studies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://www.smassociate.in/careers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://www.smassociate.in/contact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

</urlset>
